KEY DATES

LOVE YOUR CUSTOMER. LOVE YOURSELF.

DUBAI
HOW TO ENTER

What a fabulous experience this was, with so many CX professionals in one place! How can one leave without feeling even more motivated about putting customers at the heart of your business. Well done to judges who gave up their time - the effort and passion in those presentations was outstanding!
Emma Sutton, Senior Customer Director EMEA, Cloud Transformation, Oracle

Welcome

Welcome to the Gulf Customer Experience Awards!

This is the region’s premier celebration of CX excellence, and it will be held live in Dubai on 16th February 2021.

Brought to you by Awards International, the GCXA™ celebrates the incredible work done by CX professionals across the Gulf - and gives you a chance for recognition!

It’s a complete end-to-end experience: from the moment you arrive to the end of the Awards ceremony, you will find the day and evening fulfilling, enlightening - and fun! We are proud our customers share this view: Kantar research showed last year’s UK Customer Experience Awards had:

Customer Satisfaction
Net Promoter Score of +72
Research by Kantar. n=158

Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.
Jan Rozendaal, Managing Consultant, Looyint

Awards Experience - from start to finish

We’re excited to announce that these Awards will be LIVE and IN-PERSON on 16th February.

This event will form the centrepiece of CX Week in the Gulf: on 15th February there’s a CXPA meeting, then on 17th-18th February, Ian Golding will be running a CX Professional Masterclass. For any CX professional looking to celebrate their achievements and expand their knowledge, these are unmissable opportunities!

At the Awards themselves, finalists will pitch their initiatives to the judging panels on February 16th: this is the Awards Finals. Then, in the afternoon, we gather together for the Awards Ceremony. This is a chance to celebrate your CX success with your team, and hear about the amazing progress over the last year. And you might get to hear the amazing sound of your name being read out - as the winner!

We believe our colleagues are brilliant at what they do; they make it their personal responsibility to make things as easy as possible for customers. This nomination shows that all their hard work is paying off, and is being recognised.
Lee Robinson, Customer Service Director, Baxi Customer Support

Fairest Awards

  • At least 5 judges for every category..
  • Every entry is scored at least 10 times (once online and once at the live presentations by every judge in the category).
  • 3,000 unique scores on the day, plus 3,000 scores from written entries.
  • Each entry scrutinised by independent judges for at least 7.5 hours


No other awards undertakes this level of scrutiny of the entries.

The Independent Awards Standards Council assessed our judging process at the UK Customer Experience Awards in 2019, and we’re delighted to say that we received their highest honour: the Gold Trust Mark!

And with live presentations that you can attend and networking opportunities throughout the day, this is so much more than an Awards ceremony!

Awards programmes are a way to demonstrate good practice. Complaint handling is a space that gets negative feedback, but it can show that companies are improving and making a difference.
Emma Sutton, Senior Customer Director EMEA, Cloud Transformation, Oracle

CX Movement

GCXA™ is a part of the worldwide CX movement, giving you the chance to meet and compete with companies from all over the world. On October 15th, we’re holding the UK Customer Experience Awards, and the International Customer Experience Awards will take place on November 19th.

On 29th May, we were delighted to hold the inaugural South East Europe Customer Experience Awards. This was our first time pioneering an online awards experience, and we’re glad to say it was a resounding success: we had 100% positive feedback from our customers!

I definitely advise companies to consider entering the awards, I think it's been a fantastic experience, we were very nervous but the whole thing has put us at ease and it has been a really good team building exercise.
Tracey Clough, Hitachi Capital

What Else is New?

  • An updated set of 12 categories. No matter the size, sector or scope of your organisation, we have the right category for you!
  • A simplified entry form, now featuring 7 questions (8 for the team and professional categories).
  • Brand new awards software, Awards Manager 2. We are the only awards which have a bespoke awards software giving full auditability of scoring and feedback reports. Customers now have their own portal and account so they can keep coming back to the application until the entries are perfectly crafted.
  • CX Week in the Gulf: on 15th February there’s a CXPA meeting, then on 17th-18th February, Ian Golding will be running a CX Professional Masterclass.

We believe our colleagues are brilliant at what they do; they make it their personal responsibility to make things as easy as possible for customers. This nomination shows that all their hard work is paying off, and is being recognised.
Lee Robinson, Customer Service Director, Baxi Customer Support

Meet The Judges

We are the only Awards where judges can apply for the position!

A judge spends 1.5 hours assessing each entry, online and at the finals. With at least 5 judges per category, that means your entry is considered for a minimum of 7.5 hours!

Our judges have an extraordinary experience, as Kantar's research shows:

Judges report positive experience
Who’s judging this year?